Insanely Global!
by Laurel J. Delaney
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Insanely Global! Summary
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"Insanely Global!" is a 42-page classic collection of Laurel Delaney's most popular global marketing essays. How do you use these essays? Read one at a time for they offer insights, tips, resources and a how-to aspect to going global. And then ask: “What do these issues, these challenges mean for our business or for me as an entrepreneur, small business person, activist, futurist, academic, executive or corporate risk-taker?” Once you have thought this through, ask: “What action should I take to make these challenges presented in each essay into opportunities for our business and me?” And then go to work and go insanely global! Includes: -> 6 Tips To Shock Your Global Customers: It Works for Madonna! -> Global E-Marketing -- E-Business with a Human Face -> Global Revolution: Find the Right Overseas Partner -> 8 Global Marketing Gaffes -> 10 Tips To TransPlanet Marketing -> 10 Deadly Sins To Global Sales Failure -> 5 Tips To Selling China Successfully: A World of Resources Awaits You SPECIAL: WOMEN’S QUEST FOR THE BEST -> Women Who Run the World -> 11 Steps To Break Out The Worldly Woman Warrior In You -> Making Horse Sense: 8 Lessons for Businesswomen Racing to Build a New World About the Author: Laurel Delaney, MBA, is founder of Global TradeSource, Ltd., a Chicago global marketing, consulting and Web-content providing company for entrepreneurs and small businesses. She is an adjunct professor of MBA International Marketing at Loyola University Chicago and also publishes, "Borderbuster," a FREE monthly global business newsletter. She is the author of "Start and Run a Profitable Exporting Business"(Self-Counsel Press Inc., 1998) and is currently at work on, "Women Entrepreneurs Take On The World: Not For Women Only.” Her work has been published in The Wall Street Journal, Fortune Small Business, Entrepreneur and Startup Journal, The Wall Street Journal Center for Entrepreneurs. Recently, she was awarded “SBA’s Exporter of the Year.” She can be reached at ldelaney@globetrade.com or visit http://www.globetrade.com |
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eBooks > Titles > Authors > Business > Marketing > Laurel J. Delaney > Insanely Global!
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