Discover Your Customer’s Deepest Needs and Desires–and Have Fun Doing It!

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain...and they’re notoriously bad at reacting to true innovation. Now, there’s a breakthrough solution: Innovation Games. Drawing on his innovation consulting experience at companies ranging from QUALCOMM to Progressive Insurance, Luke Hohmann has created twelve games that help you uncover your customer’s true, hidden needs and desires...and have fun while doing it!

You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

·        Uncover unspoken needs and breakthrough opportunities–and create more intimate, durable customer relationships

·        Clarify exactly how and when customers will use your product or service

·        Identify your most exciting, sellable features, and your best marketing messages

·        Discover what customers don’t like about your offerings

·        Deliver the right new features, and make better roadmap and strategy decisions