In Your Face
by Johny Johansson
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Platforms
All Palm & Pocket PC handheld devices plus all Windows and Macintosh computers. Features
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Availability:
Download Now Price: $19.96
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In Your Face Summary
| In Your Face exposes the new worldwide rebellion that's brewing against U.S. marketing. Renowned international marketing expert Johny K. Johansson explains why global customers increasingly view U.S. marketing as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies. He shows why American brands are especially susceptible to attack and considers the Bush administration's disastrous repositioning of the United States. Most important, Johansson offers a new path for marketers, a path to sustainable profits, based on mutual respect, not domination. |
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eBooks > Titles > Authors > Politics & Government > Politics > Johny Johansson > In Your Face
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