Ideas are the bedrock foundations of companies. Great companies lead with great ideas, but how do great companies develop those ideas? This book explores the development, processing, and execution of new ideas in modern businesses. With interviews with well-known innovators from diverse fields, Ideation explores how companies can better develop creative ideas and bring them to fruition. Bureaucratic organizations have a natural tendency to suppress new ideas rather than support them; this book offers a methodology for bringing ideas to light and growing them to their full potential.