eBooks - Business - Marketing - Jack Mitchell - Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results eBooks
by Jack Mitchell
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Availability:
Download Now Price: $13.95
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $13.95
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Platforms
All Palm & Pocket PC handheld devices plus all Windows and Macintosh computers. Features
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Availability:
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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results Summary
| HUG YOUR CUSTOMERS is about customer service and how Jack Mitchell has practiced it by extending "hugs" - unexpected extras, from knowing each customers name, along with their family members and clothing preferences, to handing out free coffee and newspapers on the Greenwich commuter train platform to say thanks (and by extension "Shop at Mitchells"). Mitchell looks at sales as being about something other than the product. You're not selling clothing, you're selling the relationship. That's why on Saturdays, many people come to Mitchells just to see what's going on. In the summer, he's giving away hot dogs. Any time a regular customer walks in, the sales staff knows his name, spouse's and kids' names, clothing preferences and last purchase. |
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eBooks - Titles - Authors - Business - Marketing - Jack Mitchell - Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results