HOW TO MAKE BIG MONEY IN YOUR OWN SMALL BUSINESS is an extensive collection of unusual, unpredictable, but sound rules to succeed in starting your own business and making it a success. Chapters include:

ò Pay Steak, and Eat Hot Dogs
ò You Are Never Too Busy
ò Every Night is Tuesday Night
ò Profits are Bad
ò First: Get a Customer 
ò Beware of Employee FTD (Financial Transmitted Disease)
ò Fame or Fortune: Pick Fortune
ò Be Mr. Inside and Mr. Outside
ò It is OK to Pick Fleas Off a Dog
ò Do What Comes Easy To You, But Is Hard For Others
ò "Let's See Some Humble"
ò Get "The Simple of It"
ò Market First; Mill Second
ò Sign 500 Christmas Cards
ò Child Labor Is Good
ò Don't Go On Boards (of Directors)
ò Have a B&P Meeting Every Week
ò Only Spend 10% of Your Time Administering The Business
ò Cash Is Better Than Growth
ò Never Take Points Off The Board
ò Never Show Fear
ò Never Reveal Your Black Box
ò Talent is Common and Wasted Every Day
ò Less Managing and More Management