Hospitality Marketing Management

Hospitality Marketing Management

By: Robert D. Reid, David C. Bojanic

Hospitality Marketing Management ~~ Adobe eBook

Adobe eBook

Platforms
Windows Vista / XP / 2000, Mac OS X Tiger

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

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Price: $128.70

Hospitality Marketing Management Summary:

"Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

Includes coverage of tourism marketing
Features new material on marketing technology and it's implications in the hospitality industry
Offers international coverage
Provides new, applications approach to the discipline of marketing