eBooks - Business - Financial Planning - Robert D. Reid - David C. Bojanic - Hospitality Marketing Management


Hospitality Marketing Management eBook

By: Robert D. Reid, David C. Bojanic


Hospitality Marketing Management - Adobe eBook

Hospitality Marketing Management eBook

Adobe
Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

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Price: $143.00


Hospitality Marketing Management Summary

"Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
  • Includes coverage of tourism marketing
  • Features new material on marketing technology and it's implications in the hospitality industry
  • Offers international coverage
  • Provides new, applications approach to the discipline of marketing
"


eBooks  -  Titles  -  Authors  -  Business  -  Financial Planning  -  Robert D. Reid  -  David C. Bojanic  -  Hospitality Marketing Management