eBooks - Business - Marketing - Margaret Mark - Carol S. Pearson - Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
|
Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
|
Availability:
Download Now Price: $24.95
|
|
Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 Features
|
Availability:
Download Now Price: $24.95
|
|
Platforms
Palm, Windows Mobile, Pocket PC, Windows PC, Mac, iPhone/iPod Touch Features
|
Availability:
Download Now Price: $24.95
|
|
A brand's meaning -- how it resonates in the public heart and mind -- is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book will help you:
|
|
|
eBooks - Titles - Authors - Business - Marketing - Margaret Mark - Carol S. Pearson - Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes