A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies | Klaus Bruhn Jensen | Social Issues | Communication | eBooks
A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies
by Klaus Bruhn Jensen
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A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies Summary:
| The Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis which joins practical concerns with theoretical issues, the Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts including computer-mediated communication. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers in the field of media, communication and cultural studies. |
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