This ground-breaking book not only introduced the phrase "the Net Generation" to our language, but brilliantly defined why the future will be ruled by Net Culture. Tapscott clearly illustrates all the ways in which the Net Generation will influence the future. His positioning of this group helped inspire many leading companies including Hewlett-Packard to rethink their business strategies. Like H-P, any company that wants to succeed will have to reach the Net Generation now -- and this is the book that explains who they are and how they're reshaping the way the world works, plays, learns, and does business.