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1. |
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30 P's of Successful Marketing | Brian Schwartz |
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Sort by: Bestsellers Recommended Bargains New Releases
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3. |
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The 30 Second Commute : The Ultimate Guide to Starting and Operating a Home-Based Business | Beverley Williams |
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age | Joe Cappo |
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7. |
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Software Rules: How the Next Generation of Enterprise Applications Will Increase Strategic Effectiveness | Mark Barrenechea |
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12. |
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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose | Jagdish N. Sheth Rajendra S. Sisodia David B. Wolfe |
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13. |
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company | Leonard M. Lodish Howard L. Morgan Shellye Archambeau |
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16. |
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The Handbook of International Trade: A Guide to the Principles and Practice of Export | Jonathan Reuvid Jim Sherlock Consultant Editors |
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19. |
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The Internationalization of SMEs: The Interstratos Project | Antti Haahti Graham Hall Rik Donckels |
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20. |
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Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing | Author Unknown |
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24. |
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Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day | Michael D. Basch |
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26. |
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Even You Can Learn Statistics: A Guide for Everyone Who Has Ever Been Afraid of Statistics | David M. Levine David F. Stephan |
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27. |
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Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences | Steve Diller Nathan Shedroff Darrel Rhea |
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28. |
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run | Sunil Gupta Donald Lehmann |
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30. |
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Marketing Metrics: 50+ Metrics Every Executive Should Master | Paul W. Farris Neil T. Bendle Phillip E. Pfeifer |
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31. |
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Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women | Fara Warner |
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32. |
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Six SIGMA for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers | Clyde M. Creveling Lynne Hambleton Burke McCarthy |
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35. |
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Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty | Harvey Thompson |
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37. |
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Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty | Tom Osenton |
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39. |
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Dark Side of Valuation, The: Valuing Old Tech, New Tech, and New Economy Companies | Aswath Damodaran |
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40. |
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Entertainment Marketing Revolution, The: Bringing the Moguls, the Media, and the Magic to the World | Al Lieberman Pat Esgate |
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41. |
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Mirage of Global Markets, The: How Globalizing Companies Can Succeed as Markets Localize | David Arnold |
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42. |
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There's No Business That's Not Show Business: Marketing in an Experience Culture | Bernd H. Schmitt David L. Rogers Karen Vrotsos |
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45. |
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Purple Cow | Seth Godin |
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