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Dear Reader About the Author: Dr Tracey Phillips studied Natural Science for 10 years specializing in Ecology (Natural Systems) and spent the next 10 years learning about people and business through first hand experience. Professionally she now creates practical social and environmental strategy that makes sense for business and the economy, alleviates poverty and promotes sustainable ways of thinking and behaving. You can find out more about Dr Phillips on the professional services page of her website http://traceyphi.googlepages.com |
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Greater Good, Greater Business An easily accessible, affordable Implementation Manual for Improving Business Performance by being Socially Responsible
Dear Customer In business ôGreater Goodö is known as ôSocial Responsibilityö. In this eBook ôGreater Businessö is defined as a holistic, sustainable business that performs better by practicing social responsibility, than it would without this practice. Research revealed four key needs of business striving to become ôGreaterö, or as corporate strategist Christine Arena[1] puts it, a ôHigh-Purposeö business. The purpose of this eBook is toà Help address these four key needs. It is written for decision-makers in small and medium sized enterprises but the process can be applied by corporate companies, any other type of organization and by individuals in their personal capacity. If you buy this eBook you will getà An implementation manual containing a strategy and process to develop your business into a ôGreaterö business over time. It recommends where to start, outlines a process of what to do and gives guidelines on how to do it. Using an example, it examines how business benefits from following this process. Using globally accepted sustainability indicators[2] as a point of reference, it examines the potential benefits to society from following this process. It examines how the process creates an opportunity to experience and practice the habits, expert Stephen R Covey[3], has shown are common to ôhighly effective peopleö, and to individuals and organizations aspiring to ôGreatnessö. Finally, it urges you to undertake some activities to create a VISION of your future world and the WILL to embark on a road that will help get you there. If you buy this eBook you can benefità From the author, Dr Tracey PhillipÆs 20 years of experience in the natural, social and business sectors. If you buy this eBook you can benefit from the OFFERà If you hired Dr Phillips as a consultant you would have had to pay at least $8000 for the knowledge she shares in this eBook. To provide small and medium sized businesses with easily accessible, affordable support she is offering you the book for an introductory price of $13.45 if you order now. By ORDERING NOW you will also getà
For ease of delivery you will find the first two free bonuses at the end of the eBook. WARNING! DonÆt Delayà The introductory price WILL increase without notice. So please donÆt delay. You could come back in 10 days to find the price has shot up to $20 or more. Deliveryà The eBook is available from www.mobipocket.com If you have any question please email me on traceyphi@gmail.com. Keep an eye on my website http://traceyphi.googlepages.com for new products and services. Kind regards Dr Tracey Phillips
[1] The High Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now. Christine Arena, 2007.
[2] The Sustainability Reporting Guidelines (G3), Global Reporting Initiative, www.globalreporting.org
[3] The 7 Habits of Highly Effective People. Stephen R. Covey, 1989. The 8th Habit: From Effectiveness to Greatness. Stephen R. Covey, 2004, www.The8thHabit.com
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eBooks > Titles > Authors > Business > Management > Dr Tracey Phillips > Greater Good, Greater Business: An Implementation Manual