eBooks - Business - Marketing - Douglas Lamont - Global Strategy


Global Strategy eBooks

by Douglas Lamont


Global Strategy - Adobe eBook

Global Strategy eBook

Adobe
Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

 Availability:
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Price: $16.50


Global Strategy - Microsoft Reader eBook

Global Strategy eBook

Microsoft Reader
Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003

Features
ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

 Availability:
Download Now

Price: $16.50


Global Strategy Summary

Fast track route to mastering all aspects of global strategy. Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities. Examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN, and ideas from the smartest strategy gurus. Includes a glossary of key concepts and a comprehensive resources guide.


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