Global Marketing

Global Marketing | Douglas Lamont | Business | Marketing | eBooks

by Douglas Lamont

Global Marketing ~~ Adobe eBook

Adobe eBook

Platforms
Windows Vista / XP / 2000, Mac OS X Tiger

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

Availability:
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Price: $16.50

Global Marketing ~~ Microsoft Reader eBook

Microsoft Reader eBook

Platforms
Windows 98+, Tablet PC, Pocket PC 2003

Features
ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

Availability:
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Price: $16.50

Global Marketing Summary:

Fast track route to mastering all aspects of global marketing. Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. Includes a glossary of key concepts and a comprehensive resources guide.