Getting Your Message Across: IR & PR Executives Offer Leadership Strategies & Keys to Success | Aspatore Books Staff | Business | Business | eBooks
Getting Your Message Across: IR & PR Executives Offer Leadership Strategies & Keys to Success
by Aspatore Books Staff
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Availability:
Download Now Price: $21.95
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Getting Your Message Across: IR & PR Executives Offer Leadership Strategies & Keys to Success Summary:
| Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: James A. Stokes, President, J. Stokes & Associates, Inc. - "Achieving and Measuring Success in the World of PR"; Al Cotton, Director of Corporate Image, Nypro, Inc. - "Public Relations and Plastics: A Look at Two Industries"; Rick DeLisi, Director, Corporate Communications, Independence Air - "A Hands-On Approach to PR"; Patti D. Hill, President, BlabberMouth PR - "Insights into Modern PR"; Richard Laermer, Chief Executive Officer & President, RLM Public Relations - "PR in a New Era"; Melissa Marsden, First Vice President, Investor Relations, ProLogis - "The Art of Investor Relations: Communication, Persuasiveness, and Passion"; Tom Campo, Director, Investor Relations, Hearst-Argyle Television, Inc. - "Being a Team Player in an Active Industry"; Thomas Johnson, Senior Vice President, Investor Relations, Movie Gallery - "Investor Relations: Methods for Success in a Shifting Industry." |
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