eBooks - Politics & Government - Economics - Adrian Sargeant - Fundraising Management
Fundraising Management eBook
by Adrian Sargeant
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $90.93
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Fundraising Management Summary
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This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as acting as a useful tool for the practical side of planning fundraising campaigns. Topics covered include: * Individual giving * Trusts and foundations * Corporate fundraising * Direct marketing * Community marketing * Campaign Integration The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management. A truly groundbreaking new text in this area, "Fundraising Management" is essential reading for students of fundraising and nonprofit professionals alike. |
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eBooks - Titles - Authors - Politics & Government - Economics - Adrian Sargeant - Fundraising Management