eBooks - Business - Marketing - John Coe - The Fundamentals of Business-to-Business Sales & Marketing
The Fundamentals of Business-to-Business Sales & Marketing eBook
by John Coe
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Platforms
Windows PC, Palm, Pocket PC, Windows Mobile, SymbianOS, Blackberry, iLiad, eBookMan, and more. Features
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Availability:
Download Now Price: $24.95
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The Fundamentals of Business-to-Business Sales & Marketing Summary
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B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands. |
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eBooks - Titles - Authors - Business - Marketing - John Coe - The Fundamentals of Business-to-Business Sales & Marketing