eBooks - Business - Marketing - Robert L. Rodin - Curtis Hartman - Free, Perfect and Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story
Free, Perfect and Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story eBooks
By: Robert L. Rodin, Curtis Hartman
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Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
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Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 Features
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Availability:
Download Now Price: $17.95
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Platforms
Palm, Windows Mobile, Pocket PC, Windows PC, Mac, iPhone/iPod Touch Features
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Free, Perfect and Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story Summary
| No matter what business you're in, odds are that your customers will demand the same three things of your product or service: they want it free, they want it perfect, and they want it now. In the meantime, your competitors are figuring out ways to sell your product or service cheaper, better, or faster than you've ever imagined. As the CEO of electronics distributor Marshall Industries, and the protege of the world famous W. Edwards Deming, Robert Rodin led the company's radical reinvention into a wired, highly profitable, "high-speed junction box". Free, Perfect, & Now is at once the story of that transformation, a practical guidebook, and a blueprint for taming and coordinating every function of any organization. In each chapter, Rodin explains how to design a different element of the company, from strategic planning and mission design to technology investments and electronic commerce connections. Also provided is a mini-workbook showing, for example, the five steps to a more effective compensation system. For those eager to learn how to prepare a customer-focused organization for an unpredictable future, Robert Rodin has innovative and provoking answers |
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In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's customers: they want their product or service free, they want it perfect, and they want it now. No matter what business you're in, you have to find a way to respond -- or risk losing your customers to competitors who are discovering new ways to sell your product or service cheaper, better, and faster than you've ever imagined. As the dynamic CEO of electronics distributor Marshall Industries, Rob Rodin engineered the astounding reinvention of his company, turning a conventionally successful $500 million business into a Web-enabled $2 billion competitive powerhouse. Free, Perfect, and Now tells the dramatic story of that transformation from the inside. Detailing the hard le |
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eBooks - Titles - Authors - Business - Marketing - Robert L. Rodin - Curtis Hartman - Free, Perfect and Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story