Wherever he is, David Rakoff is a fish out of water. Whether impersonating Sigmund Freud in a department store window during the holidays, climbing an icy mountain in cheap loafers, playing an evil modeling agent on a daytime soap opera, or learning primitive survival skills in the wilds of New Jersey, Rakoff doesn't belong. Nor does he try to. Still, he continually finds himself off in the far-flung hinterlands of our culture, notebook or microphone in hand, hoping to conjure that dyed-in-the-wool New York condescension.

And Rakoff tries to be nasty; heaven knows nothing succeeds like the cheap sneer, but he can't quite help noticing that these are actual human beings he's writing about. In his attempts not to pull any punches, the most damaging blows, more often than not, land squarely on his own jaw -- hilariously satirizing the writer, not the subject.

And therein lies David Rakoff's genius and his burgeoning appeal. The wry and the heartfelt join in his prose to resurrect that most neglected of literary virtues: wit.