During the outset of the war, the then dean of Harvard Business School introduced a regimen to best utilize the capacities of the business and industrial sector to serve the extraordinary demands of a war-time economy. Now, more than fifty years later, the program focuses on teaching how to thrive in the highly competitive and combative global marketplace.

Readers will be ushered into the inner sanctum of AMP and learn how to adapt such management principles as:

• Creating a sustainable competitive advantage;
• Managing for a world of changes yet to come;
• Establishing enduring brand and corporate positioning;
• Negotiating global transactions;
• Mastering conflict in the global arena;
• And much more.