Various new transport technologies promise to bring sustainability benefits. But as this book shows, important lessons are often overlooked because the experiments are not designed to challenge the basic assumptions about established patterns of transport choices. Learning how to organise the process of innovation implementation is essential if the maximum impact is to be achieved - it is here that strategic niche management offers new perspectives. Experimenting for Sustainable Transport uses a series of eight recent experiments with electric vehicles, car-sharing schemes, bicycle pools and fleet management to illustrate the means by which technological change must be closely linked to social change if successful implementation is to take place. The book shows how the basic divide between proponents of technological fixes and those in favour of behavioural change may be bridged