eBooks - Business - Management - Don Peppers - Martha Rogers - Enterprise One to One
Enterprise One to One eBooks
By: Don Peppers, Martha Rogers
|
Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
|
Availability:
Download Now Price: $17.50
|
|
Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 Features
|
Availability:
Download Now Price: $17.50
|
|
Platforms
Palm, Windows Mobile, Pocket PC, Windows PC, Mac, iPhone/iPod Touch Features
|
Availability:
Download Now Price: $17.50
|
Enterprise One to One Summary
|
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.
"Use it immediately. And if you don't, be prepared to lose customers to those who do!" JIM KOUZES, CHAIRMAN AND CEO, TPG (TOM PETERS GROUP) LEARNING SYSTEMS, AND CO-AUTHOR OF THE LEADERSHIP CHALLENGE "Creative, insightful, compelling." "Exceptional. We're basing our strategic planning on these principles." "Look no further than Enterprise One to One."
Cover Illustration by Richard Tuschman Cover Design by Amy. C. King |
|
|
eBooks - Titles - Authors - Business - Management - Don Peppers - Martha Rogers - Enterprise One to One