eBooks - Business - Marketing - Robert Buderi - Engines Of Tomorrow
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Buderi shares firsthand communiqu?s from inside the labs of a reborn IBM, resurgent GE and Lucent, research upstarts Intel and Microsoft, and other leading American firms -- as well as top European and Japanese competitors. It was only a few years ago that competitiveness experts -- U.S. well-wishers and naysayers alike -- concluded that America had lost its business and technological edge. The nation's companies, they asserted, couldn't match the development and manufacturing efficiency of overseas rivals. Yet now the nation is humming along, riding an unparalleled wave of innovation. Buderi tells us this turnaround has come on many fronts -- in marketing, sales, manufacturing, and the creation of start-up companies. But Engines of Tomorrow deals with a central element that has gone largely unexamined: corporate research. It's the research process that provides the technologies that spur growth. Research is behind the renaissance of IBM, the stunning growth of Lucent, and much of the steamrolling American recovery. Focusing on the fast-moving communications-computer-electronics sector, Buderi profiles some of the world's leading thinkers on innovation, talks with top inventors, and describes the exciting technologies coming down the pike -- from information appliances to electronic security and quantum computing. In the process, he examines the vital strategic issues in which central labs play a determining role. |
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eBooks - Titles - Authors - Business - Marketing - Robert Buderi - Engines Of Tomorrow