eBooks - Business - Marketing - Scott Robinette - Claire Brand - Emotion Marketing
Emotion Marketing eBook
By: Scott Robinette, Claire Brand
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Platforms
Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more. Features
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Availability:
Download Now Price: $25.00
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Emotion Marketing Summary
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To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing. |
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eBooks - Titles - Authors - Business - Marketing - Scott Robinette - Claire Brand - Emotion Marketing