The Easy Step by Step Guide to Building a Positive Media Profile: How to Raise the Profile of Your Organisation Through the Media
by Pauline Rowson
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Windows Vista / XP / 2000, Mac OS X Tiger Features
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Windows 98+, Tablet PC, Pocket PC 2003 Features
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All Palm & Pocket PC handheld devices plus all Windows and Macintosh computers. Features
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The Easy Step by Step Guide to Building a Positive Media Profile: How to Raise the Profile of Your Organisation Through the Media Summary
| Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This book looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview and how to handle a bad news story. This guide provides a discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release; how to conduct a radio or TV interview; how to build and maintain good relations with the media; and how to handle a media crisis. |
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eBooks > Titles > Authors > Business > Management > Pauline Rowson > The Easy Step by Step Guide to Building a Positive Media Profile: How to Raise the Profile of Your Organisation Through the Media