E-Strategy

E-Strategy | Michael J. Cunningham | Business | Marketing | eBooks

by Michael J. Cunningham

E-Strategy ~~ Adobe eBook

Adobe eBook

Platforms
Windows Vista / XP / 2000, Mac OS X Tiger

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

Availability:
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Price: $16.50

E-Strategy ~~ Microsoft Reader eBook

Microsoft Reader eBook

Platforms
Windows 98+, Tablet PC, Pocket PC 2003

Features
ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

Availability:
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Price: $16.50

E-Strategy Summary:

Fast track route to developing effective and profitable e-strategies for organizations. Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the world's leading thinkers on a subject that can determine the success or failure of a business. Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold. Includes a glossary of key concepts and a comprehensive resources guide.