eBooks - Business - Marketing - Michael J. Cunningham - E-Strategy
E-Strategy eBooks
by Michael J. Cunningham
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $16.50
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Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 Features
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Availability:
Download Now Price: $16.50
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E-Strategy Summary
| Fast track route to developing effective and profitable e-strategies for organizations. Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the world's leading thinkers on a subject that can determine the success or failure of a business. Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold. Includes a glossary of key concepts and a comprehensive resources guide. |
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eBooks - Titles - Authors - Business - Marketing - Michael J. Cunningham - E-Strategy