eBooks - Business - Business - Valarie A. Zeithaml - Driving Customer Equity


Driving Customer Equity eBook

by Valarie A. Zeithaml


Driving Customer Equity - Mobipocket eBook

Driving Customer Equity eBook

Mobipocket

Platforms
Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more.

Features
Easy to install, Very Compatible, Touch-screen page turning, Bookmarks, Adjustable font size and color, Search.

Availability:
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Price: $14.99


Driving Customer Equity Summary

This educative book concentrates on providing strategies that will help companies reshape the way they think in terms of developing and maintaining relations with their customers. Brand equity, the lifetime value of a customer and ways to understand the trends of competitors make this an interesting reference guide for all to use.



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