Driving Customer Equity | Valarie A. Zeithaml | Business | Business | eBooks
Driving Customer Equity
by Valarie A. Zeithaml
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Platforms
Windows PC, Palm, Pocket PC, Windows Mobile, SymbianOS, Blackberry, iLiad, eBookMan, and more. Features
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Availability:
Download Now Price: $14.99
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Driving Customer Equity Summary:
| This educative book concentrates on providing strategies that will help companies reshape the way they think in terms of developing and maintaining relations with their customers. Brand equity, the lifetime value of a customer and ways to understand the trends of competitors make this an interesting reference guide for all to use. |
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