eBooks - Business - Marketing - Phyllis Caddell-M - Do-It-Yourself Publicity: For Those Too Cheap Or Too Broke To Hire A Publicist
Do-It-Yourself Publicity: For Those Too Cheap Or Too Broke To Hire A Publicist eBook
by Phyllis Caddell-M
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Do-It-Yourself Publicity: For Those Too Cheap Or Too Broke To Hire A Publicist Summary
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Whether you need to generate publicity for your company or secure media coverage for a product or self, this book is for you.
It is your handbook for implementing your publicity campaign. You will learn how to: •Gain media attention •Land television appearances •Pitch the media •Strategically plan and implement a P.R. campaign •Write a press release, biography, pitch-letter, and fact sheet •Assemble a press kit •Secure media coverage for your event, product or service About the Author: A publicist for 16 years, Phyllis Caddell-M hosts public relations workshops and seminars and was selected to teach a music business publicity class at San Francisco State University Extension in Spring 2004. |
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eBooks - Titles - Authors - Business - Marketing - Phyllis Caddell-M - Do-It-Yourself Publicity: For Those Too Cheap Or Too Broke To Hire A Publicist