Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies.

Capodagli and Jackson have spent their careers studying Disney and teaching this unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and have seen them yield startling performance improvements. They have distilled this wisdom in The Disney Way. In this book, you'll learn how to:

• Give every member of your organization the chance to dream, and tap into the creativity those dreams embody;


• Treat your customers like guests;


• Build long-term relationships with key suppliers and partners;


• Dare to take calculated risks in order to bring innovative ideas to fruition;


• Align long-term vision with short-term execution.