eBooks - Business - Entrepreneur - EVAN I. SCHWARTZ - Digital Darwinism
Digital Darwinism eBooks
by EVAN I. SCHWARTZ
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Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 Features
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Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more. Features
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Palm, Windows Mobile, Pocket PC, Windows PC, Mac, iPhone/iPod Touch Features
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Digital Darwinism Summary
| In his ground-breaking previous book, Evan Schwartz coined the now widelyused term "webonomics, " and outlined the rules for building and operating a profitable Web site. Now Schwartz takes an in-depth look at several Internet players who have experienced mind-boggling success by exploiting the new rules of e-commerce. Taking us inside companies such as Yahoo!, Dell Computer, and E*trade, Digital Darwinism reveals the proven models that can be applied to all Web business functions, from branding to pricing to target marketing. For Fortune 500 companies and individual entrepreneurs alike, the Web is today's most cutthroat business arena -- and only those companies that understand webonomics and use innovative business strategies will survive. Digital Darwinism explains why and provides the ultimate roadmap for driving profits to breakthrough levels. |
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Don't let the rapid evolution of the Internet economy leave your business extinct before its time! Here are the key strategies you need to keep your company alive, growing, and profitable in today's volatile Web climate. The dramatic boom that took place in the Web economy is over. The glory days when companies with strong ideas and weak business plans could easily get millions to launch their businesses are long gone, and in today's tougher, more cutthroat economic arena, natural selection is rampant. Companies need to be smarter, faster, more innovative, and more adaptable than ever before just to survive, let alone succeed. In Digital Darwinism, Evan Schwartz provides seven business strategies that can make or break any Web business. In a new preface and updated case studies, Schwartz discusses the dramatic rise and fall of the Web and analyzes the companies that have made it and those that haven't, from Priceline to Pets.com, and spells out step-by-step techniques such as building your brand, remaining flexible as supply and demand fluctuate, and integrating the Web into every part of your business. The perfect source for everyone from novice entrepreneurs to corporate CEOs, Digital Darwinism provides a comprehensive and unflinching look inside the highly competitive world of e-commerce and distills the critical strategies that Web-based businesses need to follow in order to survive in what has become the world's fastest, and most dangerous, marketplace. |
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eBooks - Titles - Authors - Business - Entrepreneur - EVAN I. SCHWARTZ - Digital Darwinism