The Development Factory: Unlocking the Potential of Process Innovation
by Gary P. Pisano
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Availability:
Download Now Price: $37.95
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The Development Factory: Unlocking the Potential of Process Innovation Summary
| Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities. |
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eBooks > Titles > Authors > Science & Technology > Engineering > Gary P. Pisano > The Development Factory: Unlocking the Potential of Process Innovation
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