Detective Marketing
By: Stefan 1965 Engeseth ~ Illustrator: Magnus Eriksson ~ Foreword by: Jan Cederquist
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Availability:
Download Now Price: $7.80
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $7.80
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Detective Marketing Summary
| ?In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications.? Claes Andr?asson Director, Absolut Akademi, The Absolut Company ?In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan Engeseth, the author of Detective Marketing, has an uncanny ability to predict trends. A number of hypothetical cases in his book have already become reality. The most far-out of these is a plan for delivering Coca-Cola on tap to private households. A year after the book?s publication, the Coca-Cola company announced a pilot project for doing just that.? Steve Strid |
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eBooks > Titles > Authors > Business > Marketing > Stefan 1965 Engeseth > Magnus Eriksson > Jan Cederquist > Detective Marketing