eBooks - Business - Business - Marty Neumeier - The Designful Company: How to build a culture of nonstop innovation
The Designful Company: How to build a culture of nonstop innovation eBook
by Marty Neumeier
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $19.99
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The Designful Company: How to build a culture of nonstop innovation Summary
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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of history.Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation. |
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eBooks - Titles - Authors - Business - Business - Marty Neumeier - The Designful Company: How to build a culture of nonstop innovation