?Bruce Nussbaum, Editorial Page Editor, Business Week

""A product's design is what forges an immediate, emotional connection to the consumer. For better or for worse, from automobiles to toasters, a product's design is a commentary on the degree of quality and performance contained therein. The authors clearly understand that true innovation is innovation that adds value for the consumer, and they cohesively illustrate how to express that innovation in design.

With perspectives from the worlds of engineering, design, and marketing, The Design of Things to Come breaks the process of product development down into understandable pieces from all angles. Perhaps, most importantly, it's a great read.""

?Bob Lutz, General Motors Vice Chairman, Product Development, and Chairman, GM North America

""This book is about informed, people-focused innovation. It's that simple. Bravo! I will give a copy of this book to each of our clients.""

?Gianfranco Zaccai, President and CEO, CONTINUUM

""If you're primed to create extraordinary products, read this superbbook and learn how to design offerings with the experiential elements customersdesire today.""

?B. Joseph Pine II, Author, Mass Customization, and Co-Author, TheExperience Economy

Today's best companies are building products and services that look great, feel great, and touch customers more deeply than ev...