A novel theoretical account of globalization, De-Coca-Colonization argues that we must move away from top-down visions of the processes at work and concentrate on how ordinary people who are locked out of power structures create "globalities" of their own. Taking us on a kaleidoscopic tour through the worlds of ordinary people and their deceptively prosaic commodities, the author demonstrates that the little-g globalization is where much of the action reconstituting global social life is happening.