Customer Relationship Management | Michael J. Cunningham | Business | Business | eBooks
Customer Relationship Management
by Michael J. Cunningham
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Availability:
Download Now Price: $16.50
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $16.50
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Customer Relationship Management Summary:
| Fast track route to developing world class customer relationships. Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. Includes a glossary of key concepts and a comprehensive resources guide. |
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