eBooks - Business - Business - Michael J. Cunningham - Customer Relationship Management


Customer Relationship Management eBooks

by Michael J. Cunningham


Customer Relationship Management - Adobe eBook

Customer Relationship Management eBook

Adobe

Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

Availability:
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Price: $16.50


Customer Relationship Management - Microsoft Reader eBook

Customer Relationship Management eBook

Microsoft Reader

Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003

Features
ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

Availability:
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Price: $16.50


Customer Relationship Management Summary

Fast track route to developing world class customer relationships. Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. Includes a glossary of key concepts and a comprehensive resources guide.



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