Customer Data Integration: Reaching a Single Version of the Truth
By: Jill Dych, Evan Levy
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Availability:
Download Now Price: $39.95
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Customer Data Integration: Reaching a Single Version of the Truth Summary
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"Customer data integration in a readable style Customer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on. With anecdotes and case studies from industry heavyweights who have seen the need for–and the payback from–integrated customer information, this book is heavily focused on best practices, providing a linkage between the business drivers of CDI and the technical realities of implementation. Actual examples, checklists, and tools are included. Jill Dyche (Sherman Oaks, CA) is a partner and cofounder of Baseline Consulting, a business intelligence and data integration services firm, where she establishes client delivery strategies and conducts research in the areas of customer relationship management, business intelligence, and data asset management. Evan Levy (Sherman Oaks, CA) is a partner and cofounder at Baseline Consulting, where he regularly oversees high-profile systems integration and IT architecture projects for key clients such as Charles Schwab, Verizon, the State of Michigan, and Mandalay Resort Group." |
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eBooks > Titles > Authors > Business > Management > Jill Dych > Evan Levy > Customer Data Integration: Reaching a Single Version of the Truth
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