eBooks - Business - Marketing - Geoffrey A. Moore - Crossing the Chasm
Crossing the Chasm eBooks
by Geoffrey A. Moore
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Platforms
Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more. Features
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Availability:
Download Now Price: $13.00
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Platforms
Palm, Windows Mobile, Pocket PC, Windows PC, Mac, iPhone/iPod Touch Features
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Availability:
Download Now Price: $13.00
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Crossing the Chasm Summary
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It is essential reading for anyone with a stake in the world's most exciting marketplace. |
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Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.
Free download from PerfectBound: A Geoffrey A. Moore Reader. Highlights from: Crossing the Chasm; Inside the Tornado; The Gorilla Game; Living on the Fault Line. These bestselling books on high-tech investing, strategy, and selling are required reading at Harvard, Stanford, and other business schools. Mr. Moore's Chasm Group is the leading provider of business and marketing strategy services to prominent high-technology companies. |
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eBooks - Titles - Authors - Business - Marketing - Geoffrey A. Moore - Crossing the Chasm