eBooks - Business - Management - Ulrich Steger - Antony Burgmans - Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment eBook
By: Ulrich Steger ~ Foreword by: Antony Burgmans
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Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $58.50
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Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment Summary
| Ulrich Steger?s new book, Corporate Diplomacy, opens the door to a new perception of what responsible and sustainable leadership is all about and broadens our vision to better grasp the complexity of the global agenda."" J?rgen Dormann, Chairman of the Supervisory Board of Aventis SA "This book is a timely reminder that we are all sitting in the same boat, whether we represent business, NGOs or government: we all carry a joint, yet differentiated responsibility for the fate of future generations. For me it is also a stark manifestation of the fact that diplomacy simply understood as defence strategy, or a tactic to camouflage discord, is not sustainable. Corporate diplomacy hinges on the social and environmental responsibility and the credibility of a company, as much as it is about explaining and positioning its business case." Dr Claude Martin, Director General, WWF International "Ulrich Steger deals with the challenges of how to communicate efficiently with public networks, whether they are governments, unions, NGOs, the press or the general public, both in normal times and in times of corporate crises. The IMD background of Ulrich Steger guarantees that we are not exposed to theory but to well researched and structured practice.""á Hans-Dietrich Winkhaus, Chairman of the Supervisory Board of Deutsche Telekom, former CEO of Henkel |
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eBooks - Titles - Authors - Business - Management - Ulrich Steger - Antony Burgmans - Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment