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eBooks - Politics & Government - Economics - Stephen Brown - Consuming Books: The Marketing and Consumption of Literature

Consuming Books: The Marketing and Consumption of Literature eBook

by Stephen Brown

Consuming Books: The Marketing and Consumption of Literature eBook

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Consuming Books: The Marketing and Consumption of Literature Summary

What lessons can the field of marketing draw from the ways in which books are marketed? This timely collection seeks to answer this question in a forthright and enlightening manner.

With contributions from such scholars as Malcolm McDonald, Julia Kirby and Morris Holbrook, this volume will interest marketing scholars as well as cultural studies aficionados.

eBooks - Titles - Authors - Politics & Government - Economics - Stephen Brown - Consuming Books: The Marketing and Consumption of Literature