eBooks - Business - Marketing - Morris B. Holbrook - Consumer Value
Consumer Value eBooks
editor Morris B. Holbrook
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $53.13
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $93.73
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Consumer Value Summary
| <P><i>Consumer Value</i> is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality.<br><br> <i>Consumer Value</i> contains an broad range of contributions and a highly individualistic approach, this book is guaranteed to shed new light on the subject.<br><br> Contributors: Stephen Brown, Kent Grayson, Morris B. Holbrook, France Leclerc, Richard L. Oliver, Marsha L. Richins, N. Bernd H. Schmitt, Craig Smith, Michael R. Solomon and Janet Wagner</P> |
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eBooks - Titles - Authors - Business - Marketing - Morris B. Holbrook - Consumer Value