With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence -- the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment -- and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations -- particularly marketing, advertising, and strategic planning -- with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also:

• Reviews the latest tools and techniques for data gathering, storage, and analysis
• Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure
• Includes numerous real-life examples of using competitive intelligence techniques in actual business situations
• Offers important information on obtaining competitive intelligence information for the global marketplace
• Provides a list of resources for competitive intelligence information