Competitive Intelligence For the Competitive Edge

by McGraw-Hill


Competitive Intelligence For the Competitive Edge - Adobe eBook

Competitive Intelligence For the Competitive Edge

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Competitive Intelligence For the Competitive Edge - Microsoft Reader eBook

Competitive Intelligence For the Competitive Edge

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Competitive Intelligence For the Competitive Edge - Palm eBook

Competitive Intelligence For the Competitive Edge

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Competitive Intelligence For the Competitive Edge Summary

Get a Leg up on Your Closest Industry Rival!

With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence -- the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment -- and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations -- particularly marketing, advertising, and strategic planning -- with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also:

  • Reviews the latest tools and techniques for data gathering, storage, and analysis
  • Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure
  • Includes numerous real-life examples of using competitive intelligence techniques in actual business situations
  • Offers important information on obtaining competitive intelligence information for the global marketplace
  • Provides a list of resources for competitive intelligence information

Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program.


Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.



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