eBooks - Business - Business - Michael A. Cusumano - David B. Yoffie - Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft eBook
By: Michael A. Cusumano, David B. Yoffie
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $24.95
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Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft Summary
| When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionize conventional ways of using computers, distributing software, communicating with other people, and conducting business. Now managers in similar industries will discover how Netscape -- the first pure Internet and World Wide Web company, designs and creates basic web products and develops strategies to compete with its two giant rivals. Just as Michael Cusumano's highly praised Microsoft Secrets opened up the inner workings of that company, so Competing on Internet Time exposes the very heart of Netscape -- based on 40 extensive interviews with key officers and employees of the firm. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organizations now -- before the competition does. |
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eBooks - Titles - Authors - Business - Business - Michael A. Cusumano - David B. Yoffie - Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft