eBooks - Business - Marketing - Stacey E. Bressler - Charles E. Grantham - Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty


Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty eBooks

By: Stacey E. Bressler, Charles E. Grantham


Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty - Adobe eBook

Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty eBook

Adobe
Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

 Availability:
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Price: $24.95


Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty - Microsoft Reader eBook

Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty eBook

Microsoft Reader
Platforms
Windows 98+, Tablet PC, Pocket PC 2003

Features
ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

 Availability:
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Price: $24.95


Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty - Palm eBook

Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty eBook

Palm
Platforms
All Palm & Pocket PC handheld devices plus all Windows and Macintosh computers.

Features
Advanced navigation, search, bookmarks, and powerful viewing features.

 Availability:
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Price: $24.95


Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty Summary

Communities of commerce are the primary drivers of online business today, and this groundbreaking book provides the first complete overview of the phenomenon. The authors demonstrate why the best communities -- including Salon, Yahoo Finance, and iVillage -- are working so well, and how managers and executives can get in on this future economic wave.

Communities of Commerce features:

  • How commerce communities came to be and what influenced their success.
  • Advice on how business leaders can design, develop, and execute a business strategy.
  • Case studies of what works and what doesn't.

It has always been human nature for us to bond with others sharing common goals and problems and thus create communities. This is proving to be especially true in the realm of online business.

This groundbreaking book demonstrates why the best online communities---including Salon, Yahoo Finance, and iVillage---are working so well, and how managers and executives can replicate their success.


eBooks  -  Titles  -  Authors  -  Business  -  Marketing  -  Stacey E. Bressler  -  Charles E. Grantham  -  Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty