Careers in Marketing & Market Research (2005 Edition): WetFeet Insider Guide ~ eBookMall ~ eBook

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Careers in Marketing & Market Research (2005 Edition): WetFeet Insider Guide eBook

by WetFeet

Careers in Marketing & Market Research (2005 Edition): WetFeet Insider Guide eBook

Adobe

Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

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Price: $29.92

Careers in Marketing & Market Research (2005 Edition): WetFeet Insider Guide Summary

If your creative genius is matched by your analytical acumen, you may find that a career in marketing or market research makes for a worthy challenge. The uninitiated may equate marketing with peddling household products, but marketers know their roles are far more complex and engaging than that. They help their organizations anticipate the public's needs and position them to satisfy those needs. Marketing is the necessary link between an organization and its target audience.

Turn to this WetFeet Insider Guide to learn

The difference between marketing and marcom.
What opportunities exist beyond marketing and brand building for the consumer packaged goods, or the consumer products, industry.
What it takes to succeed as a market researcher, brand manager, creative specialist, and more.
What kind of lifestyle to expect and the hours you'll be expected to keep.
How much money you'll be bringing in as you work your way up the corporate ladder.
About typical career paths for marketing and market research professionals.
What to do to get noticed and work your connections.
How to navigate the recruiting process like a seasoned professional.

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