eBooks - Business - Marketing - Mark Hughes - Buzzmarketing: Get People to Talk about Your Stuff
Buzzmarketing: Get People to Talk about Your Stuff eBooks
by Mark Hughes
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Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
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Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 Features
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Availability:
Download Now Price: $28.74
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Platforms
Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more. Features
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Availability:
Download Now Price: $27.95
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Platforms
Palm, Windows Mobile, Pocket PC, Windows PC, Mac, iPhone/iPod Touch Features
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Availability:
Download Now Price: $28.74
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Buzzmarketing: Get People to Talk about Your Stuff Summary
| "As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com--called ""one of the greatest publicity coups"" in history by Time. In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing--which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff--from Miller Lite during the ""Tastes Great--Less Filling"" era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace. Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs." |
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| As VP of marketing at online retailer Half.com, Mark Hughes didn?ÇÖt have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com?Çöcalled ?Ç£one of the greatest publicity coups?Ç? in history by Time. In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing?Çöwhich many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff?Çö from Miller Lite during the ?Ç£Tastes Great?ÇöLess Filling?Ç? era, to American Idol?ÇÖs stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace. Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs. |
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eBooks - Titles - Authors - Business - Marketing - Mark Hughes - Buzzmarketing: Get People to Talk about Your Stuff