eBooks - Business - Marketing - Donald A. DePalma - Business Without Borders: A Strategic Guide to Global Marketing


Business Without Borders: A Strategic Guide to Global Marketing eBook

by Donald A. DePalma


Business Without Borders: A Strategic Guide to Global Marketing - Adobe eBook

Business Without Borders: A Strategic Guide to Global Marketing eBook

Adobe

Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

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Price: $29.95


Business Without Borders: A Strategic Guide to Global Marketing Summary

Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines.
* Written by two leading consultants with an in-the-field perspective.
* Explains how to utilize technology to globalize a business.



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