?From the Foreword by Jeff Brotman, Chairman, Costco

Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbucks' expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the world's most-recognized brands.

Now, drawing on his singular expertise with Starbucks and as a consultant to Oakley, Gateway, adidas, and Washington Mutual, he offers breakthrough strategies and techniques for all facets of retail: choosing locations, recruiting management and associates, defining organizations and systems, designing stores, merchandising, day-to-day execution, and more.

Together with Collins Hemingway, coauthor with Bill Gates of Business @ the Speed of Thought, Rubinfeld introduces a proven, holistic approach to conceiving, designing, and executing your retail business plan: creating exciting concepts, growing them in local markets, preparing for aggressive expansion, and keeping the brand fresh and relevant as it matures. This revolutionary approach integrates strong personal values, exceptional creativity, the latest scientific methodology, and passionate customer service. Whether you're seeking to reignite growth or planning your first store, Built for Growth will be absolutely indispensable.

If there's one thing that's consistent in today's business world, it's rapid change. So how do you not only stay steady but actually grow—and quickly enough to stay safely ahead of your competitors? Built for Growth delivers specific solutions to create a brand and presence that generates true customer passion, as you lay a solid foundation for long-term success. Author Arthur Rubinfeld was a major driver in Starbucks' unprecedented retail expansion from 100 stores to more than 4000—and its transformation into one of the world's most recognized brands. Here he draws on his singular expertise to present a proven, holistic approach to conceiving, designing, and executing your business plan: creating exciting concepts, growing them to fruition in local markets, expanding rapidly, and keeping your brand fresh and relevant as it matures. His revolutionary approach to business strategy embodies strong personal values, promotes exceptional creativity, leverages scientific methodology in finance and market analysis, and brings it all together with 'old-time' customer service. Each lesson is clearly distilled with detailed examples from one of the best business writers, Collins Hemingway, co-author with Bill Gates of the #1 bestseller Business at the Speed of Thought. So whether you're seeking to reignite growth or planning your first store, Built for Growth will be utterly indispensable. Foreword by Jeff Brotman, Co-founder and Chairman of Costco, the world's #1 warehouse club.