eBooks - Business - Business - Bill Chiaravalle - Barbara Findlay Schenck - Branding For Dummies


Branding For Dummies eBook

By: Bill Chiaravalle, Barbara Findlay Schenck


Branding For Dummies - Adobe eBook

Branding For Dummies eBook

Adobe

Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

Availability:
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Price: $21.99


Branding For Dummies Summary

Build positive impressions of your product or business

Build a powerful brand and pave the way for marketing success

Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.

Discover how to

  • Define your company's identity
  • Develop your logo and tagline
  • Launch your brand marketing plan
  • Manage and protect your brand
  • Fix a broken brand
  • Make customers loyal brand champions



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