eBooks - Business - Marketing - David Taylor - Brand Stretch: Why 1 in 2 Extensions fail, and how to beat the odds
Brand Stretch: Why 1 in 2 Extensions fail, and how to beat the odds eBook
by David Taylor
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $65.00
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Brand Stretch: Why 1 in 2 Extensions fail, and how to beat the odds Summary
| Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. |
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eBooks - Titles - Authors - Business - Marketing - David Taylor - Brand Stretch: Why 1 in 2 Extensions fail, and how to beat the odds